MEDIA EMBARKS ON TRIP TO NORWAY

The contingent includes, Kerlyn Brown, News Reporter, CVM Television; Barbara Ellington, Lifestyle Editor, Gleaner; and Debra Edwards, Entertainment Writer, Jamaica Observer, who will be accompanied by Nanda Dukharan of PROComm, representative of NSEC in Jamaica.

The trip will also expose journalists to harvesting and manufacturing processes for the saithe fish.

Norway, the Nordic country west of Sweden currently exports approximately eighty percent of the saithe fish, popularly known otherwise as saltfish, to Jamaica. “Jamaica remains an important and growing market for Norwegian salted fish”, disclosed Svein Wara, Marketing Manager, Norwegian Seafood Export Council, at a recently held media briefing.

Mr Wara said the Norwegian Seafood industry had learned of the cultural and socio-historical significance of saltfish to the Jamaican populace and in that light, took its position as the majority supplier very seriously.

 “We are delighted to host the Jamaican media and show them first hand the various processes involved,” Mr. Wara added. Activities lined up for the press group include boat trips on the fishing waters, which highlight traditional, modern and high technology  fishing methods. Other exciting and educational visits include a tour of an aquaculture and seafood farm, a saithe processing factory and even a visit to Norway’s Clipfish Museum. The Jamaican group expected to return Saturday March 8, is part of a larger press group consisting of media from Norway, Greece and Portugal.